Marnix is a founding partner and the Managing Director of MIcompany. An international thought leader in the field of Customer Management, he has extensive experience in identifying growth opportunities for the boards of blue chip companies such as Microsoft, KPN, Sanoma and Achmea. He has a Bachelor’s in Mathematics, a Master’s in Computer Science and a PhD in Marketing (2010). read more
About Marnix
Marnix’s passion
Marnix’s real passion is discovering new, surprising growth directions for companies and ensuring that they are enthusiastically presented to their boards.
Marnix’s values
Albert Einstein said: “Everything should be made as simple as possible, but not simpler.” He was right: too much simplicity can kill organisations.
Marnix Enjoys
Looking back after an analytical transformation has begun to deliver results, and to reflect with those involved on the real impact of positive change on individuals and companies.
Martin is convinced that many companies need to dramatically step up their analytical capabilities. “They need to rethink how they develop and excite analytical leaders. They must also try to bottle that magic through investing in analytical methods and tools.” To realize this vision, Martin left McKinsey & Company where had led the Marketing & Sales Practice in the Benelux and the European Customer Lifecycle Management team, to join MIcompany and become a key figure in the “Your Analytics” concept. Martin was awarded an MSC in Econometrics from the Erasmus University Rotterdam and an MBA from INSEAD. During his studies Martin was a Student Assistant at the Tinbergen Institute with Prof. B.M.S van Praag. read more
About Martin
Martin’s passion
Martin enjoys helping companies to see the value of leveraging consumer analytics in their day-to-day business. In fact, the fun of discovering new opportunities and cracking complex problems, all while thinking through how a company must change to capture these opportunities, is what makes him tick. Martin also enjoys coaching MIcompany talent to become valuable and responsible leaders.
Martin’s values
Being realistic and ambitious whilst building long-term partnerships. He tries to stay away from naive and fake oversimplifications on the client’s implementation side, while remaining very ambitious on capturing the full impact potential for them. His experience in transformations has convinced him that, with a multi-year time frame, magic can happen. In fact, it often does!
Martin enjoys
Having fun, for example playing football with his friends on a Thursday evening, being at home with his family (wife, four kids and an American Collie), or having drinks and dinner with friends!
Edwin is one of the founders of MIcompany. Following his Master’s degree in Marketing and Macro Economics from the University of Groningen, he began his career as a data-analyst at Geo-Markprofiel (a supplier of zip codes and household data) and now has more than 20 years’ experience in the field of fact-based marketing. He combines excellent consultancy skills with a hands-on, data-analysis background. He is recognised by his peers as a pragmatic leader in solving complex analytical challenges, especially in the Finance and Telecom markets, something which has led to him being a regular keynote speaker at the ‘Academy of Management of the University Groningen’. read more
About Edwin
His passion
Solving urgent and complex business questions from a quantitative and analytical approach. And with a particular focus on delivering quickly and with a real business impact.
Edwin’s values
True excellence is over-performing on client expectations.
Edwin enjoys
Getting out of the office whenever he can and being with his family while skiing, hiking or skating.
Before co-founding MIcompany, Natasha was Managing Consultant at VODW Marketing. Here she successfully built and led the Marketing Intelligence unit, together with Edwin Kooge and Marnix Bügel. To sustain growth, she launched an applied analytics training programme for junior consultants: the predecessor of today’s MIacademy. Natasha studied Business Economics at Tilburg University and in 1993 started her career as a database analyst at Beute Perreira Van der Kooij (now Acxiom), where her dedication and skills saw her promoted to the management team within two years. read more
About Natasha
Natasha’s passion
Besides her ability to deliver exciting opportunities for growth to clients through successful project leadership, Natasha has a passion for developing analytical talent and building team capability, both for MIcompany and for its clients. In this respect, she leads the MIacademy training programme for marketing intelligence executives, while also coaching them to develop their careers successfully.
Natasha’s values
Ambitious and dedicated to deliver, whilst keeping a calm and clear eye on both the detail and the big picture. As a team player, she inspires both colleagues and clients, and gets a real thrill from helping others to develop their analytical talent.
Natasha enjoys
Simply being with her husband and two kids, whether at home or travelling the world. Socialising with family and friends while enjoying great food and drinks is another big love, as is visiting Nederlands Dans Theater.
Steven is a respected and trusted accountability expert in multi-disciplinary teams for major Dutch and European insurance companies, banks and triple-play telecom operators. Also experienced as a team leader in pure marketing intelligence projects, he is specialised in the field of digital analytics. In 2003 he was awarded a Master’s degree in Business Econometrics. read more
About Steven
Steven’s passion
Steven wants to create a lasting and positive impact in his particular field by moving commercial analytics up to the board room level in a way that will deliver better and more informed decision making.
Steven’s values
Appreciating commercial analytics from a customer perspective and using these insights to create the best product for both the company and customer.
Steven enjoys
Discovering other countries, cultures and natural diversity on backpacking trips around the world.
Simon is an honest team leader and specialist in analytical pricing with a fantastic talent for creating team spirit. He graduated in 2007 in econometrics and since then has been highly successful in identifying many key growth opportunities during various (international) transformation projects in the fields of public transport, insurance, lottery, telecom and the media. Here, his ability to create great enthusiasm and involvement within the project team has also helped to realise many valuable successes for our clients. read more
About Simon
Simon’s passion
Providing considered and impact-making advice that helps companies to achieve their goals and reach a higher level.
Simon’s values
If it’s not right, don’t do it. If it’s not true, don’t say it.
Simon enjoys
Music provides me with great pleasure and I particularly enjoy playing the piano.
Geertje is the Program Manager of the Marketing Intelligence Academy (MIAcademy). She has experience as an analyst and as a team leader of analytical projects for major Dutch triple play telecom operators, insurance companies and online start-ups. During this time she specialized in creating sustainable growth by embedding analytics within an organisation. Now, she is taking the building of this capability to a new level by teaching others how to do so in the MIacademy programme. Her background in Social Psychology, with a specialisation in the quantitative and consumer fields, gives her analytical experience a unique additional dimension. read more
About Geertje
Geertje’s passion
To inspire others into embracing analytics as the path to sustainable growth, both now and in the future.
Her values
“You need an entire life just to know about tomatoes!”Ferran Adrià
Geertje enjoys
Making a set of different ingredients into one, complete, mouth-watering dish for friends. It’s like solving an equation and, at the same time, creating something delicious and great! And when not cooking, she loves any sport associated with snow or water.
Folkert is an enthusiastic and ambitious team leader with extensive experience in analytics for many major Dutch companies in the fields of insurance, transport and telecom. His great talent is combining his analytical skills and business sense in order to provide sound strategic advice to higher management. For example, he made a proposal for the introduction of a new portfolio for a major player in the transport industry, was part of the success of a start-up internet insurer through using analytics, and has created a lot of market interest by developing an ROI model on sponsoring in the Dutch football league. His final thesis about the optimal allocation of surgery time over planned and emergency surgery in a Dutch medical centre, gained him a Master’s degree in Econometrics and Operations Research. read more
About Folkert
Folkert’s passion
Folkert’s mission in life is to find a way to use all the possibilities and information which is being created by the current data-explosion. In his view, getting analytical insights from the huge amount of data now available is the most important capability within companies for realizing sustainable growth. So much so that he wants to make analytics the hottest topic in the boardroom today!
His values
Using analytical insights in such a way that they make an impact and realise the sort of change that helps senior management both to manage better, and to manage their business better.
Folkert Enjoys
The pressure of both proving and improving himself through sporting challenges, such as a running a marathon or cycling the biggest challenge in the French Alpes (La Marmotte).
Wynfrith is an enthusiastic and energetic senior consultant in marketing intelligence. With his unique qualities of persistence, he is a key player where marketing meets finance. A specialist in mobile telecom and assurance, he also has excellent skills in effective visual data communication through enhancing and realising management reports and dashboards. Wynfrith has a Master’s degree in Econometrics, Operations Research and Actuarial Studies (2006), with a Minor in Philosophy. read more
About Wynfrith
Wynfrith’s passion
Using his problem solving abilities to translating business needs into highly beneficial analysis and management dashboards.
His values
Ask questions: ‘A prudent question is one half of wisdom.’ Francis Bacon
Wynfrith enjoys
Cycling and boot camp. He’ll will never throw in the sponge, no matter what!
Ilya is an ambitious and fast-learning consultant who combines analytical strength and IT-affinity. In doing so, he plays a leading role in the field of Analytical Suite Solutions, the main growth trajectory of MIcompany. During his time at MIcompany, Ilya has also gained extensive Marketing Intelligence experience in areas such as telecom, lotteries and travel. In 2008, he obtained a cum laude Master’s degree in Quantitative Marketing (Econometrics). read more
About Ilya
Ilya’s passionIlya really enjoys helping people by finding simple, yet powerful solutions to problems, using the full range of methods and tools available.
Ilya’s values
‘The important thing is not to stop questioning.’ – Albert Einstein.
Ilya enjoys
To dance, to discover other countries or cultures, and to be able to make a change that will help mankind save its weakening environment.
Sven is a team and project leader whose specialism is making valuable connections between finance and marketing. After working in the gas industry for four years, he really feels at home at MIcompany. Over the years he’s built up an extensive portfolio of experience in some challenging business areas such as telecom, media, finance and lotteries. read more
About Sven
Sven’s passion
Creating that special killer insight that makes a project truly stand out and by doing so enabling both organisations and people to grow to a higher level.
Sven’s values
Many things in work will catch your eye, but few will catch your heart! So pursue those, and also, never stop trying to hatch new ideas for creating innovative insights out of existing and new data.
Sven enjoys
Celebrating team successes, both at work and in private situations.
Ton is a responsible, yet free-thinking, marketing intelligence professional who wants to get the best out of his team and himself on every occasion. He loves analysing things, but always with a clear goal in mind, something which enabled him to gain a cum laude Master’s degree in Industrial and Applied Mathematics in 2009 for his innovative work on probabilistic and statistical models. read more
About Ton
Ton’s passion
Ton does not quit until he fully understands what he’s up against! He’s very eager to learn and always looking for new ways to improve himself. And MIcompany is happy to give him many such opportunities to develop himself, something he values very highly.
Ton’s values
‘It is not enough to take steps which may someday lead to a goal; each step must be itself a goal and a step likewise.’ – Goethe
Ton enjoys
The usual stuff: spending time with friends and family, going out, watching movies, playing sports.
Koen has developed a sincere and natural way of working; something our really seem to appreciate. His experience as an entrepreneur helped him create a business acumen which has helped him considerably during work in the fields of insurance and lottery. Koen holds a Master’s degree in Economics (cum laude). read more
About Koen
His passion
Creating a deep understanding of a client’s business drivers and then using them to identify valuable growth opportunities.
His values
Be curious!
Koen enjoys
When he’s not working, Koen loves to watch movies. In fact, he sometimes even makes movies himself.
Tryntsje is analytical, conscientious and efficient. She’s also a great team player. A student of Econometrics in Groningen (2009), she used the opportunity to look at all the possible ways of applying econometric models to marketing situations. For example, in her graduation project, she set up a conjoint study to gain insight into price elasticity in the energy market. During the last year of her study, she already began working for MIcompany and created her first algorithm for KPN. As a consultant she has since made several more matching-algorithms for the financial market. Tryntsje is also a trainer in the MIacademy-programme which gives her great satisfaction and also helps her in her desire to immediately apply new theoretical concepts in practical cases. read more
About Tryntsje
Tryntsje’s passion
First, creating a win-win situation for the companies we work for and their customers. And then share the passion for Marketing Intelligence with anyone who will listen and helping other people become great MI-analysts.
Tryntsje’s values
Tryntsje loves sharing her enthusiasm, respect, love, integrity, knowledge and talents with those around her to both improve the working environment and to make a real difference to both her colleagues and clients.
Tryntsje enjoys
Spending quality time with family and friends, playing sports (volleyball in particular), and especially helping other people.
Abdel is an energetic and driven consultant. Combining his analytical skills with a quick intelligence and sound IT knowledge, he has a reputation for providing solid and practical solutions to complex issues. He is a 2010 graduate in Econometrics and Management Science at the Erasmus University Rotterdam in the field of duration models. read more
About Abdel
Abdel’s passion
Getting a buzz from creating the sort of solid and sustainable analytical solutions that really deliver for his clients.
Abdel’s values
Simplicity. ‘While intelligent people can often simplify the complex, a fool is more likely to complicate the simple.’
Abdel enjoys
Working together with motivating and inspiring people in all situations.
Peter obtained his Master’s degree in Theoretical Physics in 2010 with a thesis about the calculations involved in colliding elementary particles. During his studies, he developed a strong analytical and mathematical background. At MIcompany, he enjoys using his analytical skills to solve marketing intelligence problems and to create business intelligence tools. read more
About Peter
Peter’s passion
Creating advanced tools or solving complex problems that make the lives of our clients much easier.
Peter’s values
“A superior man is modest in his speech, but exceeds in his actions.” Confucius
Peter enjoys
Making music on his keyboard or drum kit and simply having a good time with friends.
Edwin is an ambitious team player and valued for his excellent analytical skills. A quick communicator with a wide range of interests, he uses his broad work experience and sound theoretical background to employ commercial analytics to identify and sustain growth opportunities for clients. Edwin was awarded a Master’s degree in Aerospace Engineering (2009, cum laude) and Econometrics (2011, cum laude). read more
About Edwin
Edwin’s passion
Edwin derives great satisfaction from finding practical solutions to complex problems, preferably of significance to a large public, and with a potential to change the world.
Edwin’s values
“Simple and sound. If you can’t explain it simply, you don’t understand it well enough.”Albert Einstein
Edwin enjoys
Celebrating shared successes and always trying to fully understand how things work and how and why people really make decisions.
An honours graduate in econometrics, Eva has developed into a very skilled analyst. During her career, she has worked on many exciting projects in the public transport, insurance, telecom, FMCG and lottery sectors. Here, her structured way of working has helped her clients to understand complex methods and results, something they all greatly appreciate. And with her fluent communication skills, she manages to bring together all her colleagues on the client side in a way that enables them to reach the planned goals as a real team!read more
About Eva
Eva’s passion
Eva gets a real kick out of combining brains with social skills in a way that brings a client’s performance to a higher level.
Her values
Having clear priorities and structure is the way to come to the best decisions.
Eva enjoys
Music is a fantastic way to relax and have fun. I love singing and playing the guitar.
Laura uses her analytical and creative skills to deliver valuable and fact-based insights for companies. She is an experienced and popular team player as shown by many satisfied customers such as KPN, the Postcodeloterij, Achmea and Randstad. In 2009 she obtained a Master’s degree in Econometrics and Marketing Science. read more
About Laura
Laura’s passion
To make a real impact by finding and delivering those insights that could really help an organisation grow.
Laura’s values
There is a solution to every problem. All you need to do is find it.
Laura enjoys
Experiencing that ‘Eureka-moment’ when finding an out-of-the-box solution to a complex problem. And, for something completely different, hiking on remote tracks in faraway countries.
Maud studied Psychology at the University of Groningen and graduated with a Master’s in June 2011 after finishing her thesis on the topic ‘The influence of regulatory focus on the decision process: Why some people select more original ideas than other people.’ Since then she has completed an HR internship at Young Colfield, a company specialized in Management Traineeships for graduates. She sees an interesting and exciting challenge ahead at MIcompany and, with her hands-on mentality, she wants to be successful in this growing, ambitious company as an Office Manager. read more
About Maud
Maud’s passion
To me a career is a journey. It’s about discovering talents and then developing those talents. I want to get the maximum out of myself and, in doing so, add value to the company.
Maud’s values
‘There is no end to education. It is not that you read a book, pass an examination, and finish with education. The whole of life, from the moment you are born to the moment you die, is a process of learning.’ – Jiddu Krishnamurti
Maud enjoys
Nature! I love to discover places, both here in the Netherlands and abroad. But to me, such an experience is not as beautiful without people to share it with. And I also love doing fantastic sports such as wave surfing, ice skating and rowing.
Patty is an ambitious team player who really enjoys developing her skills. She has a Bachelor’s in Food Science & Nutrition from the Hogeschool van Amsterdam – University of Applied Sciences (2010). After her studies she took the opportunity to travel around South America for 8 months, which she describes as ‘a fantastic experience’. read more
About Patty
Patty’s passion
I like to take part in all of the Academy’s activities and really enjoy being a part of its success!
Patty’s values
“Forget about all the reasons why something may not work. You only need to find one good reason why it will.”Dr. Robert Anthony
Patty enjoys
Travelling around the world, meeting other people and cultures, having quality time with friends and family, reading a book, going for a run or spending time in the kitchen.
As well as being a Personal Assistant to two members of the Management Team, Yentl is also a project assistant at MIcompany. At work, she’s very interested in finance, IT and the website and has just finished a course in Marketing & Communication. She really enjoyed this and continues to keep herself up to date with the latest trends in online media and marketing. read more
About Yentl
Yentl’s passion
Always looking for the best solutions, whether in planning things or in one of my favourite areas. In my opinion nothing is impossible! I’m also know for my creative and strategic view on things and am always trying to come up with original ideas. In my opinion ‘less is more’ has no place during brain storming!
Yent’s values
“It’s kind of fun to do the impossible.”Walt Disney
Yentl enjoys
Exploring the most beautiful places on earth together with the people that mean the most to me. That could be anything from a picnic with friends in the Vondelpark to going on a safari in the Kruger Park with my boyfriend! I also love to play ball!
Myrthe is a dedicated and ambitious team player with an eye for detail and a strong sense for the personal touch within the company. Organising is what inspires her and something that she seizes with both hands. Myrthe is always enthusiastic because of her curious nature and is at the hub of everything that goes on at MIcompany. Myrthe studied International Business and Languages at the HES in Amsterdam (2002). read more
About Myrthe
Her passion
Myrthe is driven to give everyone the maximum support possible through her multifunctional skills. Making the impossible possible: ‘no’ does not exist!
Myrthe’s values
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”Charles Darwin
Myrthe enjoys
The culinary world: she loves cooking and dining out. She also enjoys being at home, spending quality time with family and friends, preferably at the dinner table or “al fresco”.
Samantha is the office manager of MIcompany and leads the secretarial team. She is a PA for two of the partners in the Management Team. She studied at Hogeschool Schoevers and has worked for the partners for more than 11 years. read more
About Samantha
Samantha’s passion
Samantha loves being at the heart of the organisation, doing many different things and helping everyone to the best of her abilities. She doesn’t know the meaning of the word “no” and doesn’t rest until a problem is solved. She also likes to keep up to date with everything that’s going on so as to be able to help everyone as much as possible.
Samantha’s values
“Nothing is impossible, the word itself says “I’m possible”!”Audrey Hepburn
Samantha enjoys
I love to have a good time! Whether it’s doing nice things with my family, playing a game with friends in front of an open fire, eating out or going on a winter sports holiday. It’s all about enjoying life.
