Marnix is Managing Partner of MIcompany and an international thought leader in the field of Customer Management, he has extensive experience in identifying growth opportunities for the boards of blue chip companies such as Achmea, ABN AMRO, Bol.com, KPN and NUON/Vattenfal. He has a Bachelor’s in Mathematics, a Master’s in Computer Science and a PhD in Marketing (2010). read more
Marnix’s real passion is discovering new, surprising growth directions for companies and ensuring that they are enthusiastically presented to their Boards.
Albert Einstein said: “Everything should be made as simple as possible, but not simpler.” He was right: too much simplicity can kill organizations.
Looking back after an analytical transformation has begun to deliver results, and to reflect with those involved on the real impact of positive change on individuals and companies.
Martin is Managing Partner of MIcompany and is convinced that many companies need to dramatically step up their analytical capabilities. “They need to rethink how they develop and excite analytical leaders. They must also try to bottle that magic through investing in analytical methods and tools.” To realize this vision, Martin left McKinsey & Company where had led the Marketing & Sales Practice in the Benelux and the European Customer Lifecycle Management team, to join MIcompany and become a key figure in the “Your Analytics” concept. Martin was awarded an MSC in Econometrics from the Erasmus University Rotterdam and an MBA from INSEAD. During his studies Martin was a Student Assistant at the Tinbergen Institute with Prof. B.M.S van Praag. read more
Martin enjoys helping companies to see the value of leveraging consumer analytics in their day-to-day business. In fact, the fun of discovering new opportunities and cracking complex problems, all while thinking through how a company must change to capture these opportunities, is what makes him tick. Martin also enjoys coaching MIcompany talent to become valuable and responsible leaders.
Being realistic and ambitious whilst building long-term partnerships. He tries to stay away from naive and fake oversimplifications on the client’s implementation side, while remaining very ambitious on capturing the full impact potential for them. His experience in transformations has convinced him that, with a multi-year time frame, magic can happen. In fact, it often does!
Having fun, for example playing football with his friends on a Thursday evening, being at home with his family (wife, four kids and an American Collie), or having drinks and dinner with friends!
Wouter is a Partner at MIcompany specialized in B2B analytics. He has extensive experience in transforming B2B companies, either to gain a competitive edge in their go-to-market approach or to increase their operational efficiency. “Companies operating in B2B environments often have huge untapped potential that can be unlocked by building analytics capabilities into their marketing, sales and supply chain processes. A prime example is the Dutch healthcare industry, where insurers periodically buy a complex web of products (treatments) from a multitude of suppliers (e.g. hospitals). Analytics present huge potential in providing transparency and insights to support the sourcing process, as well as in pin-pointing cost reduction potential in the healthcare system.” Wouter has a Bachelor’s in Mechanical Engineering, a Master’s in System & Control Engineering and an MBA from INSEAD. read more
As a child, Wouter had a keen interest in technology and wanted to become an inventor. He likes to figure out how things work. Wouter finds his passion in helping people and organizations to operate smarter by ‘inventing’ differentiating analytics capabilities.
“Whether you think you can, or you think you can’t, you’re probably right” – Henry Ford.
Wouter enjoys doing sports as way to relax, especially in the outdoors (e.g. skiing), reading, and spending time with family and friends.
Roland is a partner at MIcompany and specialized in (r)etail analytics. In a period of over ten years, Roland had senior management positions in the retail areas of marketing, e-commerce and customer intelligence. Roland expects data & analytics to become so important in retail in the next years, that many retailers will build these competences themselves. “Retailers have such an amount of data, but at the same time they have limited insight in the behavior of their customers. When customer behavior is combined with the readily available product and sales information, new insights emerge. In this field are great opportunities for retailers which have analysts and data available”. Roland started his career at McKinsey & Company after obtaining a PhD in Chemistry at Utrecht University. read more
Roland loves to translate complexity into solutions with a simple approach to get things done. He is excited by the enormous potential of embedding customer insights in the company DNA and is passionate in translating insights into something meaningful.
“I have no special talents. I am only passionately curious” – Albert Einstein
Roland enjoys to travel far and long, ideally off the beaten track. In Amsterdam, Roland loves to sport a lot and spend time with his friends and family with a good glass of wine and some great food.
Rohied is a Partner at MIcompany and specialized in modelling and forecasting. He has more than 15 years of big-data and analytics experience build up in academia and business. He believes that the exponential development of internal and external data represents a golden opportunity for new growth and optimising businesses. Unlocking this potential, however, will require not only sophisticated algorithms and modelling, but also creative business thinking. Rohied enjoys helping companies to develop this thinking and assisting them in, for instance, increasing asset utilisation, predicting customer demand and developing growth opportunities driven by the Internet of Things. Rohied holds an MSc in computation astrophysics, obtained a PhD in astronomy in 2006 from the University of Amsterdam and has a decade of strategy consulting experience. read more
Translating data into insights and discovering fundamental drivers. He is keen on discovering how things work and helping companies using these insights to optimise their operations and to create a competitive edge.
Regardless of the underlying complexity you should be able to explain all recommendations and solutions to anybody in the organization.
Spending time with his family and friends, sports, traveling, and, when the location allows for it, scuba diving.
Geertje is the Expert Leader at MIcompany and Manager of the Marketing Intelligence Academy (MIacademy). She has experience as an analyst and as a team leader of analytical projects for major Dutch triple play telecom operators, insurance companies and online start-ups. During this time she specialized in creating sustainable growth by embedding analytics within an organization. Now, she is taking the building of this capability to a new level by helping companies realize their analytical ambitions through developing their employees in the MIacademy programs. Her background in Social Psychology, with a specialization in the quantitative and consumer fields, gives her analytical experience a unique additional dimension. read more
To inspire others into embracing analytics as the path to sustainable growth, both now and in the future.
“You need an entire life just to know about tomatoes!” – Ferran Adrià
Taking simple, pure ingredients and turning them into something beautiful to eat. It’s like solving an equation and, at the same time, creating something delicious and great! And when not cooking, she loves any sport associated with snow or water.
Jeroen is Associate Partner of MIcompany and a thought leader in sportmarketing. He combines analytical thinking with extensive experience in commercial strategy in different industries. Based on his specialised knowledge of sportmarketing Jeroen founded MIsportscompany, a specialised unit within MIcompany to analyse and improve the ROI on sport sponsorships. Jeroen obtained a master degree in business economics at Erasmus University (1997), International Marketing Degree at Michigan State University (1996) and a Bachelor degree in Business Administration at Nijenrode University (1994). read more
Working together with clients to achieve impact on business results using profound analyses and breakthrough commercial strategies.
Dedication, expertise and teamwork.
Challenging myself in many different sports, like sailing, tennis, speed skating and cycling.
Folkert is an enthusiastic and ambitious team leader with extensive experience in analytics for many major Dutch companies in the fields of insurance, transport and telecoms. His great talent is combining his analytical skills and business sense in order to provide sound strategic advice to higher management. For example, he made a proposal for the introduction of a new portfolio for a major player in the transport industry, was part of the success of a start-up internet insurer through using analytics, and has created a lot of market interest by developing an ROI model on sponsoring in the Dutch football league. His final thesis about the optimal allocation of surgery time over planned and emergency surgery in a Dutch medical centre, gained him a Master’s degree in Econometrics and Operations Research. read more
Folkert’s mission in life is to find a way to use all the possibilities and information which is being created by the current data explosion. In his view, getting analytical insights from the huge amount of data now available is the most important capability within companies for realizing sustainable growth. So much so that he wants to make analytics the hottest topic in the boardroom today!
Using analytical insights in such a way as to make an impact and realize the sort of change that helps senior management both to manage better, and to manage their business better.
The pressure of both proving and improving himself through sporting challenges, such as running a marathon or cycling the biggest challenge in the French Alpes (La Marmotte).
Wynfrith is an enthusiastic and energetic program manager in marketing intelligence. His expertise field is customer based forecasting of financial metrics. With his unique qualities of persistence, he is a key player where marketing meets finance. A specialist in mobile telecoms and assurance, he also has excellent skills in effective visual data communication through enhancing and realising management reports and dashboards. Wynfrith has a Master’s degree in Econometrics, Operations Research and Actuarial Studies (2006), with a Minor in Philosophy. read more
Using his problem solving abilities to finding drivers of financial metrics by highly beneficial analysis and translating it into management dashboards.
Ask questions: ‘A prudent question is one half of wisdom.’ – Francis Bacon
Cycling and boot camp. He’ll will never throw in the towel, no matter what!
Ilya is an ambitious and fast-learning programme manager with a drive to help people and companies achieve their goals. He uses his background in Marketing Econometrics (Cum Laude) to both solve complex problems and translate the findings into business impact. This has been especially useful in several transformation projects that Ilya has led in the financial sector over last couple of years and helped the clients to identify opportunities worth millions of margin and Customer Lifetime Value growth. Ilya is also a specialist in B2B marketing & sales, where he has helped develop a B2B distribution strategy based on ROI and develop analytical sales performance tooling for B2B sales managers. In addition to finance, Ilya has also gained extensive marketing intelligence experience in areas such as telecoms, lotteries and travel during his time at MIcompany. read more
Ilya’s passion Ilya enjoys helping people and organizations to achieve impact by finding simple yet powerful solutions to problems.
“The important thing is not to stop questioning.” – Albert Einstein.
Dancing, discovering other countries or cultures, and making changes that will help mankind to save its weakening environment.
Sven is a team and project leader whose specialism is analytical pricing. After working in the gas industry, he’s been working for quite some years at MIcompany now. Over the years he’s built up an extensive portfolio of experience in some challenging business areas such as transport, telecoms, media, finance, sports and lotteries. Sven holds a master’s degree in econometrics and operational research read more
Creating that special killer insight that makes a project truly stand out, and by doing so enabling both organisations and people to grow to a higher level.
Many things in work will catch your eye, but few will catch your heart! So pursue those, and also, never stop trying to hatch new ideas for creating innovative insights out of existing and new data.
Celebrating team successes, both at work and at home.
Tryntsje is analytical, conscientious and efficient. She’s also a great team player. As a student of Econometrics in Groningen (2009), she used the opportunity to look at all the possible ways of applying econometric models to marketing situations. For example, in her graduation project, she set up a conjoint study to gain insight into price elasticity in the energy market. During the last year of her study, she had already begun working for MIcompany and created her first algorithm for KPN. As a consultant she has since made several more matching-algorithms for the financial market. As Head of Analytical Education she is responsible for the three-year MIacademy program. After studying at the TFC Trainersacademie (2014), she is a certified trainer and acknowledged by the Dutch society of professional trainers (NOBTRA). She is a trainer of several methods and techniques and leading the 6-weeks MIacademy program. This job gives her great satisfaction and also helps her in her desire to immediately apply new theoretical concepts in practical cases. read more
First, creating a win-win situation for the companies we work for and their customers. And then sharing her passion for Marketing Intelligence with anyone who will listen and helping other people become great MI-analysts.
Tryntsje loves sharing her enthusiasm, respect, love, integrity, knowledge and talents with those around her to both improve the working environment and to make a real difference to both her colleagues and clients.
Spending quality time with family and friends, playing sports (volleyball in particular), and especially helping other people.
Creating advanced tools or solving complex problems that make the lives of our clients much easier.
“A superior man is modest in his speech, but exceeds in his actions.” – Confucius
Making music on his keyboard or drum kit and simply having a good time with friends.
An honours graduate in Econometrics, Eva has developed into a very skilled analyst. During her career, she has worked on many exciting projects in the public transport, insurance, telecoms, FMCG and lottery sectors. Here, her structured way of working has helped her clients to understand complex methods and results, something they all greatly appreciate. And with her fluent communication skills, she manages to bring together all her colleagues on the client side in a way that enables them to reach the planned goals as a real team!read more
Eva gets a real kick out of combining brains with social skills in a way that raises a client’s performance to a higher level.
Having clear priorities and structure is the way to come to the best decisions.
Music is a fantastic way to relax and have fun. She loves singing and playing the guitar.
Wieke is an ambitious and efficient team player who doesn’t take no for an answer. Always looking for solutions Wieke enthusiastically finds creative methods to solve problems. Wieke wants to achieve the maximum and continues until she has achieved this. She graduated cum laude for her bachelor and master in Econometrics and Operational Research. After finishing her studies she travelled through South-America on her own for nine months. read more
Solving hard problems and clearly explain the solution to others.
“The important thing about a problem is not its solution, but the strength we gain in finding it.”
Playing the violin with others and share the joy music brings, discover cultures and nature in foreign countries.
Lara is an ambitious and dedicated team player, who thrives on the opportunity to make a difference, both in her work and her personal life. She is eager to learn and to use her knowledge to provide useful business insights for our clients. Lara has completed a Master’s degree in Econometrics and Mathematical Economics. read more
Using the combination of her analytical skills and social skills to get the best out of herself and her colleagues in order to take our clients to the next level.
“Genius is one percent inspiration and ninety-nine percent perspiration” – Thomas Edison
Having a great time with the people that are important to her. That can be going out for dinner and cocktails on a saturday night, sharing the latest fashion trends, or going on a trip exploring new parts of the world.
Helen is an ambitious analyst with a strong sense of responsibility. As a bachelor student Econometrics at the University of Amsterdam, she already began working for MIcompany. During this time Helen helped with many projects and showed the ability to quickly get familiar with new tools and topics. For her Master’s degree in Econometrics (2012) Helen wrote her thesis as an internship at MIcompany where she did research on estimating and predicting techniques for group membership in marketing cases. read more
Helen really enjoys finding practical solutions to complex problems. Every problem is like a fun puzzle that somehow can be solved, whether it is putting step by step all the pieces together or having the Eureka moment.
Stay ambitious! “Intelligence without ambition is a bird without wings.” – Salvador Dali
Travelling around the world, exploring countries and especially remote nature areas for bird watching. One of Helen’s dreams is to see all the bird species in the world.
Samantha is the office manager of MIcompany and leads the secretarial team. She is a PA for one of the partners in the Management Team. She studied at Hogeschool Schoevers and has worked for the partners for more than 11 years. read more
Samantha loves being at the heart of the organisation, doing many different things and helping everyone to the best of her abilities. She doesn’t know the meaning of the word “no” and doesn’t rest until a problem is solved. She also likes to keep up to date with everything that’s going on so as to be able to help everyone as much as possible.
“Nothing is impossible, the word itself says “I’m possible”!” – Audrey Hepburn
I love to have a good time! Whether it’s doing nice things with my family, playing a game with friends in front of an open fire, eating out or going on a winter sports holiday. It’s all about enjoying life.