MIcompany provides 3 core services 2. Development: transforming the marketing process 3. Training: developing Marketing Intelligence departments
Identifying strategic opportunities by tracking down sources for customer data, establishing connections within this information and providing an analysis. This establishes the individual value of the various customers and offers an explanation for this value’s development over time. Such insights can subsequently serve to bring new growth opportunities to light.
Developing tools to increase customers’ value for the company. Firmly embedding customer value in KPIs, reporting procedures and systems. Redesigning the campaigning process in order to
identify opportunities for growth on a regular basis. And finally, training marketeers to carry out this transformation.
Training current MI department employees and university-level quantitive marketing talents at the MIacademy: the pre-eminent educational institute for marketing high-potentials. MIcompany set up this institute in partnership with KPN, the