26 May 2010 Customer relationship very like a personal relationship Can you love your telecom company? Harbour feelings for your supermarket? You can, says Marnix Bügel. He studied how psychological theories apply to marketing and customer relationship management and discovered that two of the three components of love also occur in relationships with clients and customers. So there is a kind of love between a customer and a company. Bügel will be awarded a PhD by the University of Groningen on 3 June. Read more:
29 March 2010 A Comparison of Customer Commitment in Five Sectors Using the Psychological Investment Model Scientific article about research of Marnix Bügel and professors Buunk and Verhoef in which they prove that the psychological investment model is also applicable to customer relationships. With this finding it is possible to explain why bad treated customers do stay with firms. Read more:
