Below you can find a selection of our people.
Marnix is founding and managing partner of MIcompany. He is an entrepreneur and thought leader in AI and Data Analytics. Marnix has extensive experience in building AI capabilities for blue chip companies such as Nike, Ebay, Leumi Card, Knab, Dirk and Postcode Lottery. He has a Bachelor’s in Mathematics, a Masters in Computer Science and a PhD in Marketing (2010). read more
Marnix’s real passion is discovering new, surprising growth directions for companies and ensuring that they are enthusiastically presented to their Boards.
Albert Einstein said: “Everything should be made as simple as possible, but not simpler.” He was right: too much simplicity can kill organizations.
Looking back after an analytical transformation has begun to deliver results, and to reflect with those involved on the real impact of positive change on individuals and companies.
Martin is Managing Partner of MIcompany and feels passionate about building Data Analytics capabilities at his clients. He beliefs the challenge is “Bottling the magic of Data Analytics”, so companies build up a capability that can scale. To work on that vision, he left McKinsey & Company as a partner, where he oversaw the European hub for Customer Lifecycle Management and the Marketing & Sales Practice in the Benelux. Martin was awarded a MSC in Econometrics from Erasmus University Rotterdam and an MBA from INSEAD. read more
Martin enjoys helping companies to see the value of leveraging consumer analytics in their day-to-day business. In fact, the fun of discovering new opportunities and cracking complex problems, all while thinking through how a company must change to capture these opportunities, is what makes him tick. Martin also enjoys coaching MIcompany talent to become valuable and responsible leaders.
Being realistic and ambitious whilst building long-term partnerships. He tries to stay away from naive and fake oversimplifications on the client’s implementation side, while remaining very ambitious on capturing the full impact potential for them. His experience in transformations has convinced him that, with a multi-year time frame, magic can happen. In fact, it often does!
Having fun, for example playing football with his friends on a Thursday evening, being at home with his family (wife, four kids and an American Collie), or having drinks and dinner with friends!
Wouter is a Partner at MIcompany, focusing on B2B and consumer goods industries. He has extensive experience in transforming B2B companies, either to gain a competitive edge in their go-to-market approach or to increase their operational efficiency. Wouter has a Bachelor’s in Mechanical Engineering, a Masters in System & Control Engineering and an MBA from INSEAD. read more
As a child, Wouter had a keen interest in technology and wanted to become an inventor. He likes to figure out how things work. Wouter finds his passion in helping people and organizations to operate smarter by ‘inventing’ differentiating analytics capabilities.
“Whether you think you can, or you think you can’t, you’re probably right” – Henry Ford.
Wouter enjoys doing sports as way to relax, especially in the outdoors (e.g. skiing), reading, and spending time with family and friends.
Geertje is Junior Partner at MIcompany and responsible for MIcompany’s Academy programs. Through these programs, she helps clients take their data analytics capabilities to a new level by developing their employees. From data scientist to CEO. She has been doing this since the foundation of MIcompany in 2006. Geertje has a Masters in Social Psychology, with a specialization in the quantitative and consumer fields. read more
Geertje enjoys inspiring organizations, especially the people within organizations, to see the possibilities of data and analytics in realizing sustainable growth and being able to make data and analytics work for them.
Ferran Adrià, one of the world’s greatest chefs, once said “You need an entire life just to know about tomatoes!”. So be curious.
Taking simple ingredients and turning them into something beautiful to eat. It’s like solving an equation and, at the same time, creating something delicious for yourself and other people. And when not cooking, she loves any sport associated with snow, water or endurance.
Folkert is Junior Partner at MIcompany, he is responsible for MIcompany’s Data Discovery Programs and has a specialization in Customer Journey Analytics. His great talent is combining his analytical skills and business sense to translate insights from the longitudinal customer view into actions with tangible impact. Together with his team he helped many major Dutch companies in the fields of Insurance, transport and telecom to transform into a (digital) data driven organization. Folkert has a Masters in Econometrics and Operations Research. read more
Surprise our customers with innovative insights that exposes new opportunities which were not visible before.
Teamwork, fun and impact.
Improving himself in sports, such as running a marathon or cycling the biggest challenge in the French Alpes (La Marmotte).
Arje leads MIcompany’s Israeli office, with the ambition to help senior management of Mediterranean corporates in solving key business challenges by using Data Analytics. He does this with his unique personality; he is a strong, direct, flexible and very well communicative strategist who will always work as hard as needed to get the best results. He often thinks in diverging directions, which leads to novel ideas and great impact. Arje has a Masters in Operations Research and Business Econometrics. read more
Create a real difference at the highest level and teaching, inspiring and motivating others to perform to their best abilities.
“If you want something you’ve never had, then you’ve got to do somehting you’ve never done.” – Thomas Jefferson
Working in a dynamic, young and moving environment, where everybody grows and a real change is created.
Jeroen is Associate Partner of MIcompany and a thought leader in sportmarketing. He combines analytical thinking with extensive experience in commercial strategy in different industries. Based on his knowledge of sportmarketing Jeroen founded MIsportscompany, a specialised unit within MIcompany to analyse and improve ROI on sport sponsorships. Jeroen obtained a master degree in Business Economics at Erasmus University (1997) and a Bachelor degree in Business Administration at Nijenrode University (1994). read more
Working together with clients to achieve impact on business results using profound analyses and breakthrough commercial strategies.
Dedication, expertise and teamwork.
Challenging myself in many different sports, like sailing, tennis, speed skating and cycling.
Tryntsje is Head of Analytical Education, specialized in training (econometrical) methods and techniques. She’s analytical, conscientious, efficient and a great team player who loves to help other people to develop. The passion for Data Analytics started during the study Econometrics in Groningen (2009). Besides being responsible for the quality of the MIacademy-programs, she redesigned the Analytical Talentship Program to a blended program making use of online techniques. She is a certified NOBTRA trainer (TFC Trainersacademie 2014). read more
First, creating a win-win situation for the companies we work for and their customers. And then sharing her passion for Marketing Intelligence with anyone who will listen and helping other people become great MI-analysts.
Tryntsje loves sharing her enthusiasm, respect, love, integrity, knowledge and talents with those around her to both improve the working environment and to make a real difference to both her colleagues and clients.
Spending quality time with family and friends, playing sports (volleyball in particular), and especially helping other people.
Laura is a Program Manager Data Analytics with a broad experience in especially the financial sector. She introduced Data Analytics at the start-up Knab, which resulted in exponential growth in 2014. Besides her lead role in Data Analytics transformation programs, she was also in charge of the 6-week bootcamp of the 2nd international class of Aegon with 15 participants from 7 countries ranging from the US to Singapore. She is an enthusiastic team player and loves to work with young, talented people. Laura has a Masters in Mathematics. read more
She loves building bridges between the world of Data Analytics and its potential in the reality of a business. Translating complex customer insights into a concrete advice and initiatives that transform companies into data driven organizations gives her energy. She believes in combining people’s unique talents to accomplish this.
Don’t give up too easily! “It always seems impossible until it’s done.” – Nelson Mandela
Laura likes to travel to a sunny beach or a snowy slope. She also enjoys nice dinners and drinks with friends and family.
Wynfrith is an enthusiastic and energetic Principal Data Analytics. His expertise field is customer based forecasting of financial metrics. With his unique qualities of persistence, he is a key player where marketing meets finance. A specialist in mobile telecoms and assurance, he also has excellent skills in effective visual data communication through enhancing and realising management reports and dashboards. Wynfrith has a Masters in Econometrics, Operations Research and Actuarial Studies (2006), with a Minor in Philosophy. read more
Using his problem solving abilities to finding drivers of financial metrics by highly beneficial analysis and translating it into management dashboards.
Ask questions: ‘A prudent question is one half of wisdom.’ – Francis Bacon
Cycling and boot camp. He’ll will never throw in the towel, no matter what!
Helen is an ambitious Principal Data Analytics with a strong sense of responsibility. As a bachelor student Econometrics at the University of Amsterdam, she already began working for MIcompany. During this time Helen helped with many projects and showed the ability to quickly get familiar with new tools and topics. For her Masters in Econometrics (2012) Helen wrote her thesis as an internship at MIcompany where she did research on estimating and predicting techniques for group membership in marketing cases. read more
Helen really enjoys finding practical solutions to complex problems. Every problem is like a fun puzzle that somehow can be solved, whether it is putting step by step all the pieces together or having the Eureka moment.
Stay ambitious! “Intelligence without ambition is a bird without wings.” – Salvador Dali
Travelling around the world, exploring countries and especially remote nature areas for bird watching. One of Helen’s dreams is to see all the bird species in the world.
Sven is a Principal Data Analytics, specialized in marketing effectiveness and responsible for MIcompany’s Advanced Analytics Programs. His talent is to calculate the value effect of all marketing investments, providing companies with hands-on advice how to optimize this effect and reach measurable impact on campaigns and customer interactions. Over the years he’s built up an extensive portfolio of experience in areas such as retail, finance, transport and telecom. Sven has a Masters in econometrics & operational research. read more
Creating that special killer insight that makes a project truly stand out. He loves to translate these insights to action that enable both organisations and their people to grow to a higher level.
Many things in work will catch your eye, but few will catch your heart! So pursue those, and also, never stop trying to hatch new ideas for creating innovative insights out of existing and new data.
Celebrating team successes, both at work and at home.
Ilya is a Principal Data Analytics with a drive to help people and companies to create impact using data science skills. He uses his 9 years of experience in data analytics and problem solving to guide companies to translate data to commercial impact in an efficient way. He quickly adapts to the rapidly evolving data analytics landscape using his background in Econometrics (Cum Laude). In the last years, Ilya has been dedicated to creating impact through our MIacademy training programs. read more
Ilya enjoys helping people and organizations to achieve impact by finding simple yet powerful solutions to problems.
“The important thing is not to stop questioning.” – Albert Einstein.
Dancing, discovering other countries or cultures, and making changes that will help mankind to save its weakening environment.
Lara is an ambitious and dedicated Project Leader Data Analytics, responsible for the 3-year Analytical Talentship Program. With a Masters in Econometrics and years of experience in analytical projects, she decided to become a member of our MIacademy team to combine two of her passions: to make an impact with the power of Data Analytics and to help others live up to their full potential to become the best analysts they can be. read more
Using Data Analytics to create insights with a lasting impact and using her knowledge to teach others how to do this as well.
“This is my invariable advice to people: learn to cook – try new recipes, learn from your mistakes, be fearless, and above all have fun!” – Julia Child
Taking on a challenge to learn new things, whether that is to learn everything about machine learning techniques, to cook a perfect Beef Wellington or to bike up a French mountain. And doing all this in the company of people that are important to her.
Samantha is one of the 5 office managers of MIcompany and leads the secretarial team together with her colleague Ingrid. She is responsible for the finance and HR of MIcompany and takes care with her team for the best support for all of the clients, employees, trainees and partners. She studied at Hogeschool Schoevers and has worked for the partners for more than 10 years. read more
Samantha loves being at the heart of the organisation, doing many different things and helping everyone to the best of her abilities. She doesn’t know the meaning of the word “no” and doesn’t rest until a problem is solved. She also likes to keep up to date with everything that’s going on so as to be able to help everyone as much as possible.
“Nothing is impossible, the word itself says “I’m possible”!” – Audrey Hepburn
I love to have a good time! Whether it’s doing nice things with my family, playing a game with friends in front of an open fire, eating out or going on a winter sports holiday. It’s all about enjoying life.